Your New Website
Here's everything you need to know before we build — what's included, what to send us, and how to make your website as effective as possible.
Scope of Work
Included
Lightning-fast hosting
Your site runs on enterprise-grade servers built for speed.
Custom-branded design
Built from proven templates, customized to your brand.
Up to 2 hours of monthly edits
Need updates? We handle them. Additional edits at $99/hr.
Expert copywriting
We write your homepage copy — built to convert visitors into members.
Basic local SEO
Your site is set up to be found by customers in your area.
Stock photography
Professional imagery provided if you don't have your own.
Lead-generation design
Every page is built with one goal: capturing customer information.
Car wash marketing expertise
You get a team that's built hundreds of car wash websites.
Not Included
Unlimited monthly design changes
Weekly strategy or design calls
24/7 live support
Hosting websites outside the OptSpot platform
Custom logo design
Video editing or production
Extensive or technical SEO campaigns
Design Principles
The more you understand these, the better your feedback will be — and the faster we'll get to a site you love.
01
Every visitor lands on your site and immediately asks: What is this? How does it help me? What do I do next? If your homepage doesn't answer all three within five to eight seconds, they're gone. We design with this in mind — but your input on what makes your wash special is what makes it work.
02
A photo of your tunnel is fine. A photo of a happy customer pulling away in a clean car is better. People buy feelings, not features. Send us photos that show your wash in action — customers, team, atmosphere. Stock photos of car washes are a last resort.
03
Your favorite color isn't the point. Neither is that photo you love of the equipment bay. Your website exists for one person: the potential member deciding whether to trust you with their car and their credit card. Everything on the site should answer their question: "Is this worth it?"
04
People don't read websites — they scan them. Big headlines. Short paragraphs. Clear buttons. One goal per section. Resist the urge to put everything on the homepage. We'll help you cut what doesn't serve the customer.
Website FAQ
Typically six to eight weeks from the time we receive your completed content and assets form. The biggest variable is how quickly you can review and give feedback. The faster you respond, the faster we launch.
Yes. Once your site is ready, we'll walk you through two simple DNS updates that point your domain to your new OptSpot site. It takes about 10 minutes on your end.
You'll need to secure ownership of your domain before we can launch. If you're not sure who owns it or how to transfer it, reach out to your account manager and we'll help you figure it out.
Yes. Your site is hosted on enterprise-grade servers — fast, secure, and maintained by our team. No separate hosting bill.
Our team handles all edits on your behalf. This keeps your site secure, consistent, and fast — and means you're not spending time learning a CMS. Just email or call your account manager.
Our own platform — not WordPress. This means no plugins to break, no security vulnerabilities, and no maintenance headaches. Your site is built and managed entirely by OptSpot.
Your website lives on the OptSpot platform. If you cancel, the site stays with us and you'd need to rebuild elsewhere. We'll always give you your content and copy — you own your words.
We connect your site to your POS system for membership sign-ups and promotions. Full e-commerce beyond that is handled through your point-of-sale, not the website.
Next Step
This is how we get started. The faster you complete this, the faster your site goes live.
Accessibility
